Unless you’ve been hiding under a rock the past two months, you have seen a surge of ice water posts flooding your Facebook streams. In no small effort, the ALS Association has capitalized on a viral campaign where every day people and celebrities alike are dumping ice water all over themselves in order to build awareness for ALS, also known as Lou Gehrig’s Disease. The neurodegenerative disease affects around 30,000 Americans, debilitating their motor skills while leaving their brains sharp. To date, there is no cure, and approximately 5,600 people are diagnosed each year.
My best friend and his husband nominated three people to keep this modern day chain letter going, so I had 24 hours to either dump a bucket of ice water on my head or donate to the ALS Association. I chose both.
You don’t have to wait for a nomination to join the campaign. Simply record a video of yourself challenging three people to the task, dump ice water on your head and post it to social media, or donate whatever you want to give to the cause. There are no rules saying you can’t do both.
Here’s my video if you’re needing a little humiliating encouragement: